Ecommerce is a profitable business model where individual marketers and brands sell their products or services electronically. But you need a viable ecommerce content strategy to be a success.
This post by Super Monitoring shares tools to help you develop a robust content strategy. But applying the right eCommerce marketing techniques that drive results for your business can be challenging.
As the ecommerce industry becomes more competitive, attracting customers and facilitating sales is a challenge. So, to drive sales and spur ecommerce growth, you need to implement proven ecommerce strategies and tips that get results.
This article discusses the best ecommerce marketing tactics that you can start applying to attract online shoppers and increase sales. It also stresses the definition and importance of ecommerce marketing.
From that post, you will also learn the advantages or importance of e-commerce marketing and the difference between traditional marketing vs. ecommerce business.
Best ecommerce marketing techniques for better ROIs
Online shopping is one of the widely-known internet business activities globally, and the trend is not slowing down. Why? Because almost 90% of consumers who began shopping online due to the pandemic want to continue the trend.
For more information, find the latest e-commerce statistics to inspire your campaign.
But to maximize your efforts, it’s vital to understand the best ecommerce marketing techniques every e-retailer should be using.
1. Publish valuable blog content
Setting up your ecommerce website is the starting point to your online success. But you have to amplify your site with a blog and start publishing valuable, entertaining, and educating content around your products to help your target customers.
You encourage consumers to interact with your brand and buy from your online store with a business blog. The more tractions you get on your blog, the higher your ecommerce website’s visibility and SERPs ranking.
So, publish new helpful blog posts around your ecommerce products and feature them in your ecommerce store. But besides publishing new content, you can update, and repurpose older blogs for better reach and exposure.
Also, when there are new products, special offers, or discounts, write about each of them on your blog with links back to your online store. The idea is to connect your blog to your store to engage and attract more customers.
Also, consider guest posting on authority websites. It enables you to increase awareness of your eCommerce business and trigger quality inbound links.
Remember, backlinks from authority sites are excellent SEO ranking actors. If you’re wondering how to do guest blogging opportunities on top websites, this post by Moss Media will greatly help you.
How to maximize ecommerce results with blogging
To make blogging work for your eCommerce business, view blog post writing as an essay paper for college admission. Your essay must stand out from the rest if you want to get the admission committee’s attention.
Similarly, to use blogging to drive ecommerce results, implement content writing best practices to engage and connect with your readers.
Hence, apply the following blogging best practices:
- Prioritize writing longer articles and guide blog posts
- Create downloadable content and feature it on your website’s front page to grow your list and increase sales
- Diversify your content strategy with videos, podcasts, and other content types
- Get feedback from your audience to improve performance
- Create better resources than your competitors
- Cover all On-page SEO checklist
- Produce informative content
Example of blogging for business with significant results
River Pools is a fine example of brands that used blogging as a content marketing tactic to drive sales. When the company faced a financial storm, they used informative blog articles and videos that offered helpful answers to consumers’ queries.
As a result, their website appeared well on search results, drove organic traffic, and increased sales. Consequently, Marcus Sheridan of River Pools revived the company using informative blog content.
His success landed him an interview with the New York Times. And his marketing techniques became known as the “Revolutionary Marketing Strategy.”
2. Optimize your website layout
Another excellent ecommerce marketing tactic to apply is to optimize your ecommerce website layout. Your site design forms the basis of your ecommerce website with an incredible impact on sales.
Because of this, it can positively or negatively impact communications with your audience. Even the biggest brands in the ecommerce industry pay close attention to their website design to help them sell more products online.
Note that a durable website design is any layout that works for your site users. It should be convenient and help visitors maneuver their way without stress. Besides, optimizing your site layout helps improve user experience (UX)—a vital component of Google ranking factors.
Here are essential elements that make a durable website:
- Design and functionality
- Ease of use
- Accessibility for all users
- Language and others.
Keep those factors in mind when choosing your site design. So, ask yourself, can visitors conveniently navigate my site, find what they’re looking for, and make purchases? To answer these questions, you need to run tests on your site.
For example, check how your call-to-action CTA, icon, and other essential elements appear on your home page, products or services page, and other landing pages.
Thus, use applicable website heatmap software to gather insightful patterns of your website users’ behaviors according to consumers’ movement information. Then use the report to optimize your site and drive results.
3. Use email marketing to power your ecommerce techniques
One of the best ways to interact with consumers and nurture leads is via email marketing. This digital asset allows you to connect and build relationships with customers—existing buyers, former clients, and prospects.
With relevant marketing messages, you can positively impact consumers’ behavior. Why? Because email marketing lets you speak directly with customers and eventual buyers.
But your messaging must be helpful to drive traction. Also, use the best automation tools to streamline your email marketing process and manage workflow. Indeed, research indicates that autoresponder emails can increase open rates by over 98%.
Furthermore, automated emails can boost click-through rates by more than 37% and click-to-open rates by 38%. Given this, 85% of intelligent marketers use email automation to power business results.
How to enhance your ecommerce marketing techniques with emails:
- Write captivating email subject lines to grab attention
- Create a compelling preheader
- Develop personalized emails using names and other personal details. (Personalized emails can increase open rates and skyrocket earnings by approximately 760%). That’s according to data by Campaign Monitor.
- Ensure your emails are mobile-friendly as more people check their emails on mobile devices.
- Optimize your call to action (CTA) to increase clicks to your website or product pages.
- Send follow-up emails to encourage prospects to consider buying your offer and incite repeat purchases.
4. Grow an active email list
To make more ecommerce sales and conversions with email marketing, you have to grow a list of active email subscribers. The more active subscribers you have (people who engage with your emails), the more sales and revenue you will generate.
Therefore, grow your list to expand likely leads who may later convert to paying customers. For this, follow these steps to grow your email list quickly.
How to build your email list:
- Get a preferred email provider
- Create unique, informative content
- Use a robust email lead capture
- Enable opt-in forms and surprise pop-up forms
- Use incentives, giveaways, and gamification
- Build targeted landing pages
- Leverage lead magnets
- Avoid buying your email list
Use a viable email automation software to guarantee optimal return on investments (ROIs). Super Monitoring outlined some of the best automation tools.
5. Cross-sell and upsell your ecommerce products
Incorporating cross-sells and upsells into your ecommerce marketing mix is an ideal way to maximize your ecommerce results. Cross-selling and upselling are vital to your business growth because they let you put your products in front of customers.
This approach allows you to drive more sales and get ahead of the competition. The primary benefit of cross-sells and upsells is that cross-selling motivates online shoppers to add more items to their shopping cart.
On the other hand, upselling incites consumers to select premium or more expensive versions of the same things. These marketing tips help you generate more revenue without spending much on customer acquisition and reach your goal.
Understanding cross-sells vs. upsells
|An online shopper adds a pair of female jeans to her shopping cart.||She receives recommendations of related items such as t-shirts, sneakers, baseball caps, and more.||Upsell presents her with more comparable products; more expensive pairs of jeans.|
|A buyer adds an electronic pressing iron for clothes to his online shopping cart.||He gets a recommendation to buy other relevant items, such as an “adjustable pressing board, a garment steamer, pressing mat, and more.||Upsell shows him related items that cost extra or more expensive.|
For example, I searched for a Motorola smartphone in the Walmart online shop. The retail giant showed me the phone, including related products and accessories. You can see relevant products and accessories in the screenshots below that I may want to buy.
Anyone buying a new smartphone may consider paying for a phone casing and screen protector to protect the device. So, cross-selling lets you sell more products and increase revenue.
The same strategy applies to upsells, but you will only receive high-ticket product recommendations. Thus, use these online marketing techniques to make more sales.
You can use cross-sells and upsells in your:
- Email marketing campaigns
- Website’s product page
- Ecommerce store checkout page
- Thank-you page
6. Use reward programs to encourage customer loyalty
Not all first-time customers who buy from you will make a second purchase. Some may choose to buy from one of your competitors. But your goal as an ecommerce marketer is to drive regular sales, including getting repeat buyers.
So, how can you get shoppers to keep coming back? One of the best ways is to use customer reward programs to encourage repeat purchases. Customer loyalty programs are ideal since they rekindle consumers’ interest in your products—a justification for buyers to purchase more.
Besides, loyalty programs help you build long-term relationships with your customers because it makes them feel special. However, ensure to create personalized loyalty programs that connect better with your target buyers.
It helps promote customer retention while increasing sales online. Indeed, 68% of online shoppers confirm they would gladly join customer loyalty programs if they like the company.
Also, 56% of the respondents say they will spend more on businesses they like despite cheaper available alternatives.
7. Apply retargeting marketing strategy
Several visitors to your ecommerce website may not buy what you’re selling on their first visit. But by clicking a few products, they show their interest in your ecommerce products. Taking this step means that they might make purchases at a later time.
That is where customer retargeting plays a crucial role. It lets you monitor consumers’ movements who visit your site as they browse online. In other words, retargeting marketing tracks prospects around the web and shows them ads of items they checked on your store.
Like customer loyalty programs, retargeting encourages buyers to return to your website and make a purchase. So, when they come back to your ecommerce site, they have a higher chance of buying from you.
Thus, guarantee to show consumers the exact item they clicked on your site. Also, display related products with valuable information to influence sales conversions.
Ecommerce marketing techniques wrap up
Ecommerce is one of the most talked-about digital assets globally. But without online shoppers, you won’t have a brand. Therefore, it’s vital to understand the top ecommerce marketing best practices and implement them into your marketing mix.
Although there are several ways to drive ecommerce results, the marketing techniques in this article are practical and proven to get desirable online ROIs. However, you may also want to consider these offline ecommerce marketing hacks.
Moreover, don’t forget to test your marketing strategies and study your competitors. It enables you to see your strengths and weaknesses and make adjustments accordingly.
About the Author
Moss Clement is a B2B freelance writer and blogger, offering blog post/article writing, copywriting, and ghostwriting services. He works with B2B SaaS and digital marketing brands, delivering SEO content that ranks, connects, and drives organic traffic.