Do you know that content marketing makes up most of the Internet traffic today? Without a doubt, content has built the internet culture like never before.
Everywhere you go, you’ll find content: videos, images, infographics, articles, etc. It is something you can’t avoid when surfing the internet. People consume internet content on a daily basis, more than the ones in the printed version.
This only means one thing for business, a chance to attract customers.
What is Content Marketing?
Now, you’ve heard about content but how is it related to business? Well, you must have heard about content marketing!
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In other words, it’s a way to market your business using content instead of the more traditional methods such as ads.
What makes it different is that you’re not directly selling your products or services through content marketing. Instead, you’re providing valuable information that can help your audience make an informed decision about your product or service. The same goes for TikTok marketing and other social media strategies, where brands put the information first before placing the price on their content.
Content builds what the internet landscape is today. If you look at the most successful websites, they all have one thing in common: excellent content. Content marketing has become an important aspect of digital marketing because it helps businesses stand out in a very competitive online space.
The goal is to build trust and credibility with your audience so that when they are ready to buy, they will think of you first. This might sound like a lot of work but it’s worth the effort. Content marketing is one of the most effective ways to generate leads and conversions for your business.
8 Easy Tips to Improve Your Content Marketing Game
Creating quality content can be a challenge for some businesses, but it is worth the investment. After all, content marketing helps businesses attract their target market, build a relationship with them, and turn them into customers or clients.
Here are some actionable content marketing tips that you can use to drive more traffic to your website:
1. Write Compelling Headlines
The headline is the first thing that people will see when they come across your content. It needs to be attention-grabbing and interesting enough for people to click on your content.
Although creating click-bait headlines is intriguing for many marketers as they often drive higher traffic, the outcome isn’t well. That’s because people will quickly realize that they’ve been misled and will likely never click on your content again.
To write headlines that convert, make sure that it is:
- Accurate: Don’t make false promises just to get clicks. Be honest about what people can expect from your content.
- Relevant: Your headline should be relevant to the topic of your article. This way, people will know what they’re going to read about before even clicking on your content.
- Interesting: Write headlines that are interesting and make people want to learn more. Use strong adjectives to describe your content and add a sense of urgency to encourage people to click now.
2. Write Longer Articles
Gone are the days when people want short and sweet content. Nowadays, people want in-depth articles that provide them with a lot of value.
The average word count of the top 10 articles on Google is around 2,000 words. So, if you want your content to rank on Google, make sure that you’re writing longer articles.
Not only will this help you rank better on search engines, but it will also give you the opportunity to cover all the important aspects of your topic. This way, you can ensure that your readers will get everything they need from your article.
3. Research Your Topics Thoroughly
If you want to write quality content, you need to make sure that you’re researching your topics thoroughly. This means going beyond the surface level and really digging into the details.
Use different sources to gather information for your articles. This way, you can be sure that you’re getting accurate and up-to-date information.
In addition to using online sources, don’t forget to interview experts in your field. This will give you a chance to get first-hand information that you can use in your content.
4. Add Visuals to Your Articles
People are visual creatures and they process information better when it is accompanied by visuals. For example, Milkwhale company uses infographics visuals to present complex information quickly. That’s why it’s important to add images, videos, infographics, and other visuals to your content.
Not only will this make your articles more engaging, but it will also help people retain the information better. So if you want people to remember your content, be sure to add visuals to help them out.
5. Use Different Types of Content
When most people think of content marketing, they think of blog posts. But there are other types of content that you can use to reach your target market.
Some other popular types of content include e-books, whitepapers, reports, webinars, and podcasts. So don’t limit yourself to just writing blog posts. Experiment with different types of content and see which ones work best for your business.
6. Make Your Content Actionable
Your content should always be actionable. This means including calls-to-action (CTAs) throughout your articles. A CTA is an instruction that tells the reader what they should do next.
For example, if you want people to sign up for your text animation email list, you would include a CTA at the end of your article that says something like “Click here to sign up for our newsletter.”
CTAs are important because they tell the reader what you want them to do. without a CTA, many readers will simply read your article and then move on without taking any action. So, make sure to include CTAs in all of your content.
7. Publish High-Quality Content
This should be a no-brainer but unfortunately, many businesses still don’t invest in high-quality content. Your content is the first thing that prospective customers will see when they land on your website. It’s what will determine whether they stay or leave.
If you want to keep people engaged, you need to publish content that is interesting, informative, and well-written. It should also be relevant to your target audience. Make sure to proofread your content and have someone else take a look at it before you hit publish.
8. Promote Your Content Strategically
Just because you’ve published an amazing article doesn’t mean that people will automatically see it. You need to be proactive and promote your content if you want it to be seen by your target market.
There are many different ways that you can promote your content. You can share it on social media, post it in forums, guest blog on other websites, and even run ads. The key is to find the right mix of promotion methods that work for your business.
Finally, don’t forget to analyze your results regularly. This will help you see what’s working and what’s not so that you can make the necessary adjustments to your content marketing strategy. Use Google Analytics or other similar tools to track things like page views, unique visitors, time on site, and conversions. This information will help you see which types of content are getting the best results and help you improve your overall strategy.
Content marketing is a necessary part of any online business. People access content every day, making it one of the most effective tools to promote your products.
That’s why it’s important to create high-quality, actionable content that is relevant to your target audience. Use the tips in this article to help you get started with content marketing and see the results for yourself. So, get started today and see the difference it makes in your traffic and conversions!
About the Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).