Technology has evolved by leaps and bounds in the last few years. Although it may sound like something out of science fiction, you can get a pretty decent copy written by artificial intelligence today. Yes, we are talking about AI writing and content assistants. These much-needed software tools are disrupting the content creation and copywriting world by generating content ideas at scale and helping writers work through writer’s block. Whatever your content topics or type, AI content assistants are just the thing you need to streamline your content workflow and stick to your content planner schedule.
In this article, we’ll explain how you can make the best use of AI content assistants in your marketing blogs.
What are AI content assistants?
An AI content assistant is essentially a type of AI-powered technology that automates several processes involved in the creation of marketing content. Content creators and marketers can use AI content assistants to generate fresh topics/ideas, content outlines, comprehensive content briefs, and more. These software tools are able to generate human-like text in a matter of seconds, which makes them excellent for any content marketing operation. If you are producing a lot of blog posts, product descriptions, website landing pages, ads, emails and video descriptions, an AI content assistant tool can help you speed up your content velocity.
Shaping the Future of Content Operations: AI Content Assistants
We’ve been seeing AI making inroads into many industries, from manufacturing to finance. But what about the creative industry? Is that at risk? Could AI content assistants replace human writers in the near future? These are some questions often asked by many content writers and marketers. New AI-powered tools, powered by the GPT-3 technology (OpenAI), kickstarted the wave of AI-written content on SERPs. There was also much discussion about the cost and time savings that came with AI-generated content. Now, if you’re wondering if the world of content marketing will be taken over by machines any time soon, the answer is – NO.
According to a ManpowerGroup report, AI automation is, in fact, propelling more employers than ever (almost 87% of employers) to increase their workforce, not reduce it. This means that AI content assistants are not here to replace you, but only to increase your productivity. When you don’t have to spend hours researching content, topic ideas, and working through writer’s block, you can focus your efforts on what you do best – Fine-tuning your content marketing strategy and creating quality content.
AI adoption is going up rapidly in the world of marketing. A Salesforce report found that the adoption of AI technology among marketers has gone up from 86% (in 2018) to a whopping 186% (in 2020). Embracing AI content assistants is important if you want to compete in the current marketing environment.
If you find yourself drowning in your daily or monthly marketing content-related tasks, it’s time to take the help of AI content assistants.
- You’ll be able to boost your productivity
- You’ll no longer feel overwhelmed by the tasks
- You’ll get a chance to invest more time in your zone of genius
- You’ll be able to increase your marketing ROI
At the end of the day, you’ll be empowered to become a better marketer.
How to use AI Content Assistants in marketing blogs?
We’ve talked a lot about AI content assistants, but how do we extract the maximum use out of them? When you’ve been creating content for a long time, you’re bound to suffer from creative burnout sooner or later. An AI content assistant can provide a fresh perspective of looking at things.
Here are some ways to use AI content assistants in marketing blogs:
1. Generate fresh content ideas and topics for your blog
What is the first thing you need to do before you can start creating content for your blog? That’s right, it is coming up with blog topic ideas. And to come up with interesting blog topics, you need to know what the audience is searching for and what is something that will interest them. It should be a topic that grips their attention almost immediately.
Some AI topic generator tools like Narrato’s AI Topic Generator can be quite useful here. This tool automatically generates a list of topics for a search term. For instance, you want to write something around the theme of Christmas shopping for your blog audience. Once you enter the search term ‘Christmas shopping ideas’, the AI tool will provide you with a list of interesting topics related to the search term. If you don’t like the list of topics generated in the first go, you can run the tool again for new suggestions. Whatever topics you like can be picked as is, or you can modify them to your liking too. But think about the hours of creative effort this exercise saves you. Another useful tool for this purpose could be Copy.ai’s Content Idea Generator .
2. Generate content brief and content outline
After selecting the topic, you need to build a blueprint for your content so that you know from the start what you’re going to do with the content piece. The are two types of these blueprints you should consider creating – content brief and content outline. The first (content brief) will contain everything you need to take care of when writing the blog post, including the keywords, brand guidelines and questions that need answering in your content piece. This will form the foundation of your blog post. The content outline, on the other hand, will set the structure of your content piece. This will give the writer a headstart before they get to writing.
Creating a content brief and content outline for every piece of content can be a painstaking task that will take hours of effort. You can make this easier with an AI writing and SEO brief generator tool like Narrato AI. With this tool, you can generate SEO content briefs in a matter of minutes. All you need to do is enter the content topic and the tool will generate a content brief that contains –
- Keyword suggestions
- Competitor links and references
- Questions to include in your content
- Suggested word count, and more.
As for the content outline, the AI writing feature can help. Just enter the title of your article/post, the type of audience you want to target, and the tone of voice you plan to use. The tool will generate a content outline, complete with a list of headings and subheadings you can use to structure your content. This content outline will be based on the structure used by other top-ranking articles on the topic.
An AI-powered content assistant like Narrato can save you a lot of time and effort, which can then be better invested in content creation. But that’s not all this tool provides. Narrato is a complete content workflow platform that you can use to take care of all your content needs, from content creation, optimization, planning and collaboration to team and project management.
3. Getting started with the content piece
Now that you have the content topic, outline and brief, it’s time to get started with the actual content creation process. The one thing that stumps even the most experienced writers is the introductory paragraph. The introduction has to be crafted in such a way that it hooks the audience. When you are battling a creative block though, it can be difficult to come up with those first few lines.
An AI content assistant can be useful here too. It can generate a blog post intro, eye-catching captions or even Instagram hashtags (such as Kicksta), which you can then use to build a more well-rounded introduction. This can be a great way to give yourself a head start.
4. Completing sentences and paragraphs
If you find yourself stuck in the body of the content, the AI content assistant can help you with that too. Some AI content assistants come with a sentence expander or ‘Write for Me’ feature for fulfilling your content generation needs. Once the content writing assistant generates the text, you can then modify and polish it to make it better suited for your content piece.
5. Improve content readability
AI content assistants can also prove to be incredibly useful in structuring your blog posts better by adding bulleted lists. For instance, Narrato AI writer tool has a ‘Paragraph to Bullets’ option, which essentially rephrases the content you’ve already written to change it from paragraphs of text to bullets. There is also the content improver option, which can be used to restructure your content for enhanced readability. Another useful tool for improving the readability of your content is AISEO.
6. Generating blog post conclusion
The AI content assistant can also help you with the concluding paragraph. It works pretty much the same way. You need to provide a brief outline of the content piece, audience and tone of voice, and the AI tool will generate a well-rounded conclusion. This can then be polished and refined if required.
AI content assistants are not here to take the place of human writers but to assist them in writing quality content. As is evident from the above-mentioned points, an AI content assistant can help you improve your marketing blog in a myriad of ways. And you don’t have to compromise on quality either, since the AI-generated content is usually quite human-like. Just use your discretion to decide whether you want to use AI-generated content directly or your want to refine it before including it in your content piece.
About the Author
Akshita Sharma is a content creator, with a penchant for turning complex topics into engaging and informative articles. As a wordsmith with a knack for storytelling, she is constantly looking for an opportunity to create something new.